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Original FTW field note

Find the win before you build.

A clear business target makes the next technical move easier.

Comic illustration of a strategy and engineering crew planning together beside a Miami marina.

Name the change

Start with what should improve for the business: a shorter wait, a simpler workflow, or a better customer experience. Pick one outcome people can recognize.

Pick a scoreboard

Agree where you are today and what progress would look like. A useful target connects the work to an actual decision.

Make the next move small

Choose a focused audit, prototype, or build around that target. Clear direction gives your team room to execute.