Privacy Policy

Last updated: October 2026

Overview

Agency FTW ("we," "us," or "our") operates the agencyftw.com website. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our site.

Information We Collect

Analytics Data

With your consent, we use PostHog (US-hosted) to understand how visitors use our site. PostHog is optional: its library is not loaded and it stores no analytics identifier unless you select Accept analytics. If accepted, it stores a random identifier in a first-party cookie and in your browser's local storage so it can recognize pages as one visit and tell when you return.

  • Does not track you across other websites
  • Does not identify you by name or email
  • Does not run, and stores nothing, before consent or when your browser sends Do Not Track or Global Privacy Control

You may withdraw consent at any time. Use the button below to opt out immediately, then clear this site's cookies and site data to remove previously stored identifiers.

When you consent, PostHog collects:

  • Pages you visit and the referring page
  • Interactions on our pages, such as which buttons or links you click
  • Approximate location (country/region) derived from your IP address
  • Device type, browser, and screen size

If you start a checkout after consenting, our server also records the purchase steps (offer, price, and payment, renewal, or refund status) in PostHog, linked to your analytics identifier but never to your name or email. This is skipped without consent and whenever your browser sends Do Not Track or Global Privacy Control.

Contact Forms

When you contact us through an inquiry form, you voluntarily provide:

  • Your name
  • Your email address
  • Your message content
  • Your phone number, when you ask us to call or text you back

Form submissions are stored as intake records and may be routed to our customer relationship and email systems to respond to your request.

Text Messaging (SMS)

When you text us at +1 (305) 831-0074, or give us your mobile number and ask us to text or call you back, we collect your mobile number, the content of the messages you exchange with us, and a record of your text messaging opt-in and opt-out. We use this information only to reply to you about your inquiry, to schedule appointments related to it, and, for staff and contractors who opt in, to send internal operations alerts. Full program terms are in our SMS Terms.

  • No sharing for marketing: Mobile information and SMS opt-in data and consent will not be shared with third parties or affiliates for marketing or promotional purposes.
  • Opt-in data stays with us: Text messaging originator opt-in data and consent will not be shared with any third parties, except the service providers that deliver our text messages (such as our messaging platform and wireless carriers), solely to deliver those messages.
  • No purchased lists: We do not buy, rent, or sell phone numbers.

How to opt out: Reply STOP to any message from us to stop receiving texts; you will receive one confirmation message and nothing further unless you opt in again by replying START. Reply HELP for help, or email hello@agencyftw.com. Message frequency varies. Message and data rates may apply.

How We Use Your Information

  • Analytics: To understand traffic patterns and improve our site
  • Contact information: To respond to your inquiry and provide services
  • Email communications: To send you requested information, confirmations, or follow-ups
  • Text messages: To reply to conversations you start and inquiries you submit, as described in Text Messaging (SMS)

Legal Bases for Processing

  • Consent: Optional PostHog analytics and text messages you explicitly request. You may withdraw consent at any time.
  • Steps at your request and contract: Responding to inquiries, preparing proposals, providing purchased services, and administering payments.
  • Legitimate interests: Securing the site, preventing abuse, diagnosing failures, and maintaining service records, balanced against your privacy rights.
  • Legal obligations: Records we must retain for tax, accounting, dispute, or regulatory requirements.

Data Retention

  • PostHog analytics: Optional event data and identifiers are retained for no more than 12 months after collection
  • Email inquiries and form submissions: Retained for up to 24 months after the last interaction unless an active engagement, dispute, or legal obligation requires longer
  • Transaction and tax records: Retained for seven years where required for accounting and legal obligations

Privacy Rights (GDPR / CCPA)

Depending on your location, you may have rights including:

  • Right of access: Request what personal data we hold about you
  • Right to erasure: Request deletion of your personal data
  • Right to object: Opt out of certain types of processing
  • Right to data portability: Receive your data in a portable format

To exercise these rights, use our privacy request form.

Global Privacy Control (GPC)

We respect the Global Privacy Control signal. If your browser sends a GPC signal, we:

  • Do not sell your personal data
  • Do not share your personal data with third parties for marketing
  • Honor opt-out preferences

See our GPC signal.

Do Not Track (DNT)

We respect DNT signals sent by your browser. See our DNT policy.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices. Review their privacy policies separately.

Security

We use HTTPS (SSL/TLS encryption) for all connections to protect your data in transit. Our website uses security headers including:

  • Content-Security-Policy (CSP)
  • HTTP Strict-Transport-Security (HSTS)
  • X-Frame-Options
  • X-Content-Type-Options

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If we discover such information, we will delete it immediately.

Changes to This Policy

We may update this policy periodically. Changes take effect when posted. Your continued use constitutes acceptance.

Contact Us

For privacy questions or to exercise your rights: